Their effort may be coming on the heels of "Black Friday," but organizers of a new nationwide campaign are hoping that consumers will hold on to some of their shopping dollars to show support for Israel.

Jewish newspapers, pro-Israel groups, Israeli companies and retailers are joining together to launch the first Buy Israel Week, which runs from Nov. 28 to Dec. 4.

The Torah portion of "Toldot" is from Genesis 25:19-28:9. The reading opens with the story of how Isaac and Rebecca remained childless for many years after their marriage. They continued to pray and pray that God bless them with children, never giving up hope. They would pray several times a day, both together and on their own.

Finally, after 20 years, Rebecca conceived. They were overjoyed at the news – the Jewish people would indeed continue as promised!