:Official Press Release:
JERUSALEM, Israel (March 4): Founded in 2011, United with Israel, a new tech-savvy Israel advocacy organization is setting records in the world of social media. On March 4th,
Israel’s Prime Minister Benjamin Netanyahu became the 1 millionth supporter.
United with Israel now has a global friends reach of over 200 million people in more than 100 countries. This is 25% of the entire Facebook community worldwide.
United with Israel, the world’s first Global Movement for Israel, is the brainchild of Michael Gerbitz, a technology pro from New York, who moved to Israel with his wife and nine children in 2007. In the process of developing online businesses, he discovered a dynamic, highly effective way to spread positive messages about Israel to millions around the world.
“It’s not magic,” Gerbitz says. “United with Israel is the first pro-Israel organization that’s actually harnessing the full potential of social media.”
“The fact is, if ordinary people in the Arab world can use social media as the basis for radical change, we can certainly use it to advocate for Israel. It is no secret that Israel is fighting an uphill battle for world public opinion.” he says. “United with Israel harnesses the best technology that’s out there to reach masses of people. We turn passive supporters into global activists – often with just
PLEASE NOTE: Michael Gerbitz will be in the New York area, March 12-29. If you would like to interview him on using social media as a tool for Israel advocacy, call him at the number listed below.
Article for Publication:
In just 15 months, a tech-savvy, pro-Israel advocacy start-up group has developed a reach of over 200 million people around the world.
When Michael Gerbitz moved with his family to Israel in 2007 he thought he would make a living with online Israel-related business ventures. He didn’t think that he’d create a global movement that would become a social media phenomenon. But that’s exactly what has happened.
A little more than a year after it was created, United with Israel, which calls itself the Global Movement for Israel, is reaching more than 1 million supporters in over 100 countries. In fact, on March 4th, Israel’s Prime Minister Benjamin Netanyahu came on board, saying that he was “honored on being the 1 millionth Facebook fan!”
“We’ve obviously hit a chord with a wide variety of people around the world,” Gerbitz says. In the process, United with Israel has firmly established itself as a grassroots, global network of people who are Israel supporters-turned-activists.
“It’s not like we’re creating a market of Israel supporters,” Gerbitz says. “The market exists. It just wasn’t being reached. The State of Israel is focused on protecting its citizens, not on social media. That’s where we come in. We fight for Israel on the battlefield of public opinion all over the world.”
The Secret of Success
“It’s not magic,” says Gerbitz. “We’re the first pro-Israel organization that’s actually harnessing the full potential of social media.”
“The fact is, if ordinary people in the Arab world and in the former Soviet Union can use social media as the basis for radical change, we can certainly use it to advocate for Israel. Like people in countries all over the world, we are harnessing the best technology out there to reach the masses.”
And United with Israel really is reaching the masses. “The beauty of social media is that each of our one million supporters has a network of friends,” says Gerbitz. The result is that, according to Facebook, United with Israel has an extended friends reach of more than 200 million people, speaking 20 languages across the globe. That’s about one-quarter of the 800 million people that the social media giant reaches.
What’s Really Happening in Israel
“We give people information about what’s really happening in Israel. All they have to do is Like, Share or Comment on our content and it’s broadcast instantly to their network of friends in an understated, non-confrontational manner. We have an extremely high rate of engagement,” says Gerbitz. “United with Israel spreads the truth about Israel: from friend to friend to friend.”
Of course there is more.
“We also develop action items that make it easy for people to transform themselves from lovers of Israel into doers for Israel.” The beauty of working with social media is that “many of the action items require just one click to send pro-Israel messages to decision-makers in any country.”
Other United with Israel action items range from boycotting anti-Israel companies to promoting Israeli technology to circulating petitions. For example, a United with Israel petition against a self-declared Palestinian state at the United Nations garnered 100,000 online signatures that were presented to US President Barack Obama.
‘No other pro-Israel organization is doing anything close to this’
“What United with Israel has done is redefine the meaning of hasbara (public relations),” says Naftali Bennett, former Chief of Staff for Israeli Prime Minister Benjamin Netanyahu. “Using social media, this dynamic, young organization has been able to accomplish that which Israel has been trying to do for years.”
“In the pro-Israel world, nothing measures up to United with Israel in terms of the number of people they reach and the diversity of the member population. No other pro-Israel organization is doing anything even remotely close to this,” Bennett says.
Michael Gerbitz, Founder
Israel: +972-54-931-1948, USA: +1-516-395-1933
United with Israel, The Global Movement for Israel is an Israeli-registered non-profit organization that was founded in 2011. Its purpose is to harness the power of social media to advocate for Israel globally. In its first year of operation, United with Israel has over one million supporters and an extended reach of over 200 million people around the world.