AORA opens a demo plant in Almeria to show visiting reps from other countries how its ‘flower power’ makes sunshiny sense.

By Rivka Borochov

Flowers open their petals with the dawning sun. A new solar collector, based on Israeli innovation, is doing something similar today in Spain.

The new ultra-high temperature concentrating solar power (CSP) generating station from Israel’s AORA has been installed in the prestigious science park Platforma Solar Almeria in Almeria, Spain.

AORA was the first solar power plant to connect to the grid in Israel, and its technology is a head-turner. The solar collector focuses sun power to a 115-foot-high “tulip” tower. Below the tower, about 50 bright yellow mirrors called heliostats fill a baseball field-sized area, providing sun energy to the tower. These mirrors track the sun and direct it to the top of the tulip, where electrical and thermal energy is produced.

The AORA technology takes a slightly different approach than the Israeli-founded solar energy company BrightSource, now headquartered in California. Both are based on CSP technology, one of several methods for converting sun power into electrical power that can run our appliances.

Instead of creating megawatts as BrightSource plants do, AORA tulips create kilowatts — about 100 kilowatts of electric power to the grid, and 170 kilowatts of thermal power. In Europe, this is enough for about 50 average homes, but the intention is to have a cluster of these micro-plants powering whole towns and cities. A bonus of this idea is that down-time for maintenance won’t disrupt the energy flow, since each of the stations can be serviced separate from the whole.

The advantage of a smaller system

Thinking small has a number of benefits, AORA CEO Zev Rosenzweig points out. For one, the company’s approach is more efficient. When the sun’s rays reflected off the mirrors have to travel long distances, they lose energy. And AORA plants can be built on or close to a national electricity grid, solving more efficiency problems when power is created in the desert but used in more distant locations.

“Right now the configuration is designed to synchronize with the grid. The one in Israel was the first to be attached to the grid in Israel,” he says. “But it can function off-grid too.”

And while environmentalists hail renewables as an important alternative to coal or oil, they also recognize that when companies build solar installations on large tracts of desert or other unused land, wild animal habitats are disturbed.

That’s another advantage of the AORA platform, which can be built around wildlife corridors and not necessarily on flat land, says Rosenzweig, who was formerly in the nuclear energy business. At first he, too, was skeptical that smaller amounts of power could add up to a good business strategy. But crunching the numbers and the other benefits, he became convinced.

Guaranteed power 24/7

According to Rosenzweig, AORA plants can be built for the same cost as large-scale plants, and possibly even less.

“If not, then there would be no point in being in business. But we have an additional ability,” he and Pinchas Doron, chief technology officer of AORA, note: AORA can also create power at night because its hybrid design allows for the use of conventional or bio-fuels in the absence of sunshine.

“In terms of ROI, an investor can use assets 24 hours a day, seven days a week,” says Doron.

Rosenzweig adds, “I used to work in small nuclear plants [that generate] 600 megawatts, and when I first looked at this tech my feeling was, this was energy to charge batteries in your kids’ toys. Now here I see we have an asset. If someone makes an investment, they can use it to generate more power.”

Doron says that the turbine AORA uses is itself more efficient than a typical 400-megawatt turbine. When you add in the factors of not losing energy over distance, and being close to the grid, the efficiency of the plant can be better than that of bigger plants.

As for the hybrid nature of the company, “it’s an added benefit. A net bonus. You paid for the equipment, so use it. And the non-solar component can be green, making the solution as green as possible,” they say.

Showing its stuff

The new installation in Spain is a proof-of-concept demonstration plant designed to show potential business partners in Spain and nearby Italy. AORA’s leaders estimate that for every such plant they build in new markets, some 20, 50 or even 100 new power plants will be commissioned.

Notables and VIPs from the local governments and the investment community received invitations to the February 7 unveiling of the AORA system in Spain, along with representatives from the media and the United States government.

AORA management hopes this launch will open a world of opportunities not only in Europe, but also in Mexico and the United States, where they plan on building new power plants by the end of the year. Each one takes about seven months and a half million dollars, not including cost of land, to set up.

For a rapidly developing China, this solution might provide the golden egg for staying on target with renewable energy goals. New factories and industry in China are required to build their own power sources. According to AORA, its system uses much less water than other CSP solutions, and it is suitable to variable topographies.

Investing in the sun

The new plant in Spain marks AORA’s first foray into the global market. Spain is a recognized solar energy leader offering attractive incentives for companies and investors. The sunny Mediterranean climate is positioned as an optimal place for solar energy development.

Operating since 2009 in Kibbutz Samar in the southernmost part of Israel where the sun shines almost year round, AORA is still feeding power to the Israeli grid, but is pursuing most of its business in larger markets overseas, where it makes more financial sense.

AORA was founded in 2008 based on technology developed by Prof. Jacob Karni from the Weizmann Institute of Science in Rehovot, where the company also is based. Karni had a working model on his lab bench of the AORA approach way back in the 1980s.

Between its offices in Rehovot and its operations in Spain, AORA employs a total of 18 people. The company is owned by private shareholders as well as the company EDIG, while additional investors are being sought.

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