Global health gurus have termed this fruit a superfood, putting Israeli produce in hot demand.
The Israeli avocado season is underway, and health-conscientious Europeans are keeping a watchful eye on this super fruit’s journey from orchard to cargo hold to their local grocery store.
High on the lists of global health fads, the avocado is in hot demand. And the Israeli avocado specifically is an extremely popular commodity.
“There is an increase in avocado demand every year. Israeli farmers can’t keep up with the demand,” Itzik Cohen, CEO of the Israel Fruit Growers Association, tells ISRAEL21c. “2016 looks like it will be a very good year for business.”
According to Cohen, Israel exported 60,000 tons of this creamy fruit in 2015. This year, the Israeli Agriculture International portal announced that it expects an avocado yield of almost 100,000 tons of fruit. Of that, 70 percent will be earmarked for export.
Because avocados can grow in a wide range of soil, orchards stretch from the coastal plain to the Jordan Valley and Upper Galilee.
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By: Viva Sarah Press/Israel21c.org
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