Facebook Acquires Israeli Messaging Company for $100M

Israeli company Redkix, which developed an email-integrated instant messsaging app, was purchased by Facebook. Sources estimate the acquisition at $100 million.

In what is Facebook’s fifth acquisition from Israel, the social media giant has purchased Redkix, Inc., a messaging developer.

“We are excited to announce that we have agreed to be acquired by Facebook, where we’ll join the Workplace team to help connect people and give the world a place to work together. Our current application will wind down,” Redkix co-founders Oudi and Roy Antebi announced on the company site Thursday.

Redkix, founded in 2014, “has developed an email platform that serves as an enterprise application streamlining an organization’s email chat,” Globes explained.

The company “developed an email-integrated instant messaging app for the workplace,” Calcalist said.

“When we launched our enterprise application, our vision was to build a centralized, inclusive, and modern platform for work. By embracing email as part of the solution, we set out to open up participation, eliminate silos, and connect everyone at a company. As a result, we’ve seen how companies thrive when people work together,” the Antebi brothers said in their announcement.

“Bringing people closer together is at the core of Facebook. Workplace brings this mission to enterprises to make them more connected and productive. We’re aligned with their vision and excited to work with them to help companies collaborate and get work done,” they added.

No financial details were disclosed but sources estimate the deal at about $100 million, Globes reported.

“Redkix did not disclose the terms of the deal, but a person familiar with the matter who spoke to Calcalist on condition of anonymity said the deal is valued at $100 million,” the tech site said.