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Orthodox Jewish billonaire Jay Schottenstein, CEO and Chairman of American Eagle, marked a milestone today—30 years on the New York Stock Exchange—but the celebration was far from typical.

Before ringing the opening bell, Jay, accompanied by his son Jeffery, took a moment to perform something deeply personal and symbolic: he blew the shofar, sending the ancient sound echoing across the floor of the Exchange and into the world.

The act, rich in tradition and meaning, transformed the usually business-centered atmosphere into a unique and memorable celebration that blended heritage with modern-day success.