The remarkable resilience and adaptability of Psagot Winery in Israel following the events of October 7th is astounding. Like many across the country, the winery faced an abrupt halt in its operations due to the conflict.
In response to this challenging situation, Psagot Winery expanded its mission beyond traditional winemaking. The winery launched a patisserie and a bridal dress shop, aiming to support and uplift the local community.
Additionally, Psagot introduced a special wine collection, with all proceeds directed towards rebuilding neighborhoods affected by the conflict. These gestures underscore the critical importance of unity, support, and generosity during difficult times.