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Following the Oct. 7th massacre, an entrepreneurial couple based in New York pondered a way they could help Israel from so far away. Oran Goldberg first attempted to join the reserves, signing up to go fight Hamas, but he was told he wasn’t needed.

Then, Oren and his wife Silvi Specter envisioned another way they could service Israel: by raising money, funding tactical equipment, and shipping it directly to bases and specific soldiers, tailoring orders to each soldier’s needs.

So far, the couple has raised $300,000, aided 60,000 soldiers, and has 400 volunteers working around the clock with 2 offices based in New York and Tel Aviv to streamline the facilitation of crucial items for frontline soldiers.