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Smart TV advertisements, signage in major cities, radio ads and social media campaigns will encourage viewers to take action to help secure the release of the 136 hostages still in Gaza.
By Shula Rosen
Advertisements raising the awareness of the plight of hostages in Gaza will coincide with one of the most widely viewed television events, the Super Bowl.
As millions tune in to the sports event, they will be reached through smart TV advertisements, signage in major cities, radio ads and social media campaigns designed to encourage them to take action to help secure the release of the 136 hostages still in Gaza.
Israel’s Diaspora Ministry and the National Information Directorate has sponsored an ad that will air on Paramount’s Smart TV network during the Super Bowl appealing for the release of hostages.
On platforms dedicated to sports and current affairs, digital ads featuring images of hostages and statements by their families will be seen.
The goal is to create tens of millions of exposures from these various advertisements and increase the support for efforts on behalf of Israeli captives.
Also, the Hostages and Missing Families Forum is unveiling a social media campaign that will coincide with the broadcast of the Super Bowl.
In a video advertisement designed to resemble a Super Bowl ad, actor and Israel advocate Michael Rapaport urges viewers to take direct action to help secure the release of hostages.
He encourages viewers to log on to Lifeshiftr.com, a website created by the Forum, so they can encourage their local representatives to make the release of hostages back to Israel a major priority.
A representative from the Forum said, “It’s a campaign that looks like the kind of ad that runs during the Super Bowl.”
They continued, “Everybody is always looking for all the Super Bowl ads, so ours will pop up on social media, on YouTube, Tiktok, anywhere people look for mentions about the ‘big day’ and the ‘big game.’”
In the ad, families of hostages appear and appeal to viewers to do all they can to help their relatives who are captives in Gaza.
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