Smart TV advertisements, signage in major cities, radio ads and social media campaigns will encourage viewers to take action to help secure the release of the 136 hostages still in Gaza.

When long-snapper Clark Harris gifted an Israeli Bengals fan with playoff tickets, a diplomat in New York took notice.

The cost of this year's Super Bowl ad spot sales averaged $6.5 million per half a minute.

'It's not just the Super Bowl [viewing that was cancelled], but the entire NFL season, so it has been very disappointing,' said Mike's Place co-owner Reuben Beiser.

Tampa Bay Buccaneer Jewish offensive lineman Alex 'Ali' Marpet blocking for Brady. Fans in Jerusalem try to bribe popular bar to open for championship game.

A groundbreaking Israeli musical group called Koolulam provided the music that Jennifer Lopez sang to during this year's Super Bowl halftime show.

The Kansas City Chiefs' Jewish lineman Mitchell Schwartz is a proud member of his community, to which he brought joy on Sunday by winning the Super Bowl.

'Seeing how that one little party, those few hours, transformed them was truly life-changing,' said Meir Kalmanson.

An Israeli firm created an interactive advertisement that viewers will be able to shape and control during the big game.

On Super Bowl Sunday, the 'tables are turned' as Israeli emissaries in the United States learn about an American tradition.

NFL Hall of Famer Jerome Bettis learned about the importance of community from the Israelis he met in the Holy Land.

New England Patriots owner Robert Kraft treated relatives of young terror victim Ezra Schwartz to VIP seats at the Super Bowl.

Wix.com, the Tel Aviv-based do-it-yourself website development company broadcast a stunning commercial featuring Kung Fu Panda during the Super Bowl, and Megadeth will perform in Israel in July.