The Author


Whether you’re in Boston or Boise, New York or Nashville, this season you have the opportunity to bless Israeli soldiers in a tangible way.

After moving to Israel it was common to receive all kinds of greetings for holidays and birthdays from friends and relatives who we left behind in the “old country.”  This was constant for the first year or so, but diminished afterward when our friends and relatives got used to our not being there, and our move to Israel became less novel as we built our new home in our ancient homeland.

I’ll never forget the day that the doorbell rang and I answered what looked like a big cellophane wrapped gift basket on two legs.  After relieving the actual person holding the basket of this gift for us, my kids descended to unwrap the gift with glee.  We discovered that good friends in America remembered us for Rosh Hashanah.  The basket was loaded with goodies included fresh baked cookies and snacks.  While my kids remembered the people who sent the gift basket, parents who were our good friends and their kids who were their playmates, we were all taken by the introduction to the new friend in our life, Gili’s Goodies.

Over the years we had lots of other opportunities to experience and enjoy Gili’s Goodies.  Occasional gift baskets would come our direction for holidays and milestones. We also got to interact with students studying in Israel who anticipated receiving such gift baskets from their families back home to celebrate a birthday or other occasion.  I even got to know the man with endless energy behind Gili’s Goodies, David Erlich, who donated snacks for American tourists who came to Israel to give of themselves to help Israelis in a unique and tangible way.  It was his way of partnering and saying thank you.

Recently I reconnected with David and heard of an exciting project where he was the vehicle through which nearly 200 people from outside Israel participated to purchase a lulav and etrog set for soldiers of the Israeli army.  The lulav and etrog are part of the biblical four species (along with willow and myrtle) that are used during Sukkot, The Feast of Tabernacles.  It was especially noteworthy that Christians expressed interest in participating in this project, as during Sukkot Jerusalem is packed with thousands of Christians who come to celebrate the Feast of Tabernacles and show their love and support for Israel.

David shared photos and video of soldiers beaming with joy at the gesture of kindness of people they didn’t know, from thousands of miles away.  It reminded me of my kids’ elation with that first Gili’s Goodies basket we received years earlier.

With Chanukah overlapping with Christmas this year, this offers both a special opportunity – and a unique imperative – to bless Israel’s soldiers who will not make it home for the holiday.  Gili’s Goodies is stepping in to make the holiday joyous, even for one far from home; guarding a border or manning a checkpoint.  Because Chanukah is eight days long, Gili’s Goodies wants to bring joy every night, each night going to a different base and delivering no less than 100 gift packages to soldiers. And because they understand that this is a holiday season celebrated by Jews and Christians internationally, for less than $20, Gili’s Goodies is offering people the opportunity to send a gift basket loaded with Goodies, and greetings from the sender to the recipient.  Because of the miracle of the oil that’s associated with Chanukah, it’s traditional to eat fried foods.  In that spirit, popular jelly donuts will be featured in these special Chanukah gift packages.

In two years I know that when my son will be serving, we’ll go out of our way to visit him and bring him treats from home, if we can.  But the army is not like summer camp.  There’s not always the time and ability to visit.  Soldiers defending our country don’t get a day off as much as parents would like to visit.  So when the Gili’s Goodies van drives up, it will bring true joy, along with the tasty treats. It’s like an edible, sweet hug.  If a picture is worth 1000 words, I can only imagine the words that will be written behind the beaming smiles of young Israeli men and women who receive these packages.

While my family adopted a “lone soldier” who has come from overseas without his family to serve in the Israeli army, and we gain pleasure making him feel very much at home in our house, one can’t do too much for our soldiers.  So I’m in.  I am buying a gift basket for some other parents’ child who won’t be home this holiday season, someone giving of him or herself to keep us all safe.  Please join me and bring smiles and joy to hundreds, if not thousands more.

Casting a cloud on the upcoming holidays, Israel has just been through a wave of fires that have brought terrorism to yet another low.  Hundreds of fires were set deliberately, burning tens of thousands of acres of forests, something that’s particularly painful for us as we express our love for the land in so many ways, and celebrate the fact that Israel is unique in that we are the only country that entered the 21st century with more trees than when we entered the previous century.  In addition to losing trees, many families and businesses lost everything.  Their homes and places of business were in the line of the wind driven flames, burning everything to the ground.

At times of national emergency, soldiers are called upon uniquely to maintain order and protect the people.  Overlaid with the added security threats during holiday seasons, this month there’s little rest, or respite, for the weary.

So whether you’re in Boston or Boise, New York or Nashville, this season you have the opportunity to bless Israeli soldiers in a tangible way, to bring joy to their holiday, whether they’re out in the cold on the border with Lebanon, or guarding a small isolated community, our airspace, coastline, or anything in between.

Israeli Towns Destroyed by Fire. Can You Help?

As a result of raging wildfires that ripped throughout the Land of Israel, causing the destruction of houses, schools and entire towns, over 80,000 Israelis have been evacuated from their homes.

The stunning news that many fires were the result of arson perpetrated by Israel's 'enemies within' has sent shock waves and fear throughout the land.

Do you want to provide relief to Israel's tragic victims of deadly arson terror? You can make a donation to help victims who lost everything in these devastating fires.

Please contribute to our Emergency Fire Relief Campaign to ease the pain of families who have suffered so much.

The People of Israel need your help right now. Please show your support today!


Article by Jonathan Feldstein

Jonathan Feldstein is president of He was born and educated in the U.S. and immigrated to Israel in 2004. He is married and the father of six. He has a three-decade career in nonprofit fundraising and marketing, and throughout his life and career, he has become a respected bridge between Jews and Christians. He writes regularly on major Christian web sites about Israel and shares experiences of living as an Orthodox Jew in Israel. He can be reached at