Israeli Finalists Vie for $1 Million at Start Up World Cup

Regenerative medicine company Matricelf, athlete brain-training company i-BrainTech and alt-protein innovator Hargol will compete in San Francisco.

By Abigail Klein Leichman, ISRAEL21c

Three Israeli companies will compete for the $1 million grand prize in the Startup World Cup in November, a global competition sponsored by Pegasus Tech Ventures of Silicon Valley.

The Startup World Cup includes finalists from more than 70 countries, yet Israel was never part of it before.

The first-ever Startup World Cup Israel pitch event was held January 12 through the efforts of Tel Aviv-based Tech It Forward, a boutique consulting agency promoting Israeli startups.

“We brought this program to Israel for the first time, and got over 100 startup applications, ran 58 interviews and heard from the top 10 at a pitching event,” says Tech It Forward cofounder Jennifer Elias.

Those 10 startups received professional guidance and one-on-one meetings with Israeli legal consultants, financial advisers and marketing strategists before the final pitch event.

The three companies chosen to compete in San Francisco are personalized regenerative medicine startup Matricelf, AI-powered brain-training solution for athletes i-BrainTech and alternative protein innovator Hargol FoodTech.

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