Israeli Company Sweetens Chocolate Chips With Half the Sugar

DouxMatok and Blommer Chocolate introduce a sugar-reduced chip to the North American market.

By Abigail Klein Leichman, Israel21c

Incredo Sugar from Israeli food-tech company DouxMatok is the key ingredient in Blommer Chocolate Company’s reduced-sugar chocolate-flavored chips coming to consumer packaged goods in North America.

Incredo Sugar is made of real cane sugar but allows for up to 50 percent sugar reduction through a patented flavor delivery technology that enhances the perception of sweetness on the taste receptors.

Blommer is the largest cocoa processor and ingredient chocolate supplier in North America.

“We’ve been working to provide a reduced-sugar chocolate offering for a long time, and when we began working with Incredo Sugar, we knew it would be successful,” said David Meggs, Chief Operating Officer at Blommer Chocolate Company.

“Until now, we’ve only been able to offer full sugar or zero sugar products, without a sufficient offering for sugar-reduced chocolate that meets our high taste and sweetness expectations. We’re confident that our collaboration with DouxMatok is going to advance the space and we’re excited to introduce these new offerings to our network of customers.”

The new chocolate-flavored chip in Blommer’s better-for-you Discovery line has 50% less sugar, lower calories and higher fiber compared to traditional full-sugar chocolate chips.

In April 2021, DouxMatok launched its first product, limited edition Incredo Spreads in two flavors, via shop.incredosugar.com.

“We’re thrilled to bring our sugar reduction solution to Blommer’s extensive network of CPG customers, which will allow new innovations and exciting new product opportunities across the spectrum of confectionery, baking, and dairy industries,” said DouxMatok’s CEO, Ari Melamud.

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