Robert Kraft is leveraging the Super Bowl’s massive audience to launch “No Reason to Hate,” an ad featuring Snoop Dogg and Tom Brady, aimed at combating antisemitism and promoting unity.

This follows his previous Super Bowl campaign, “Silence,” which highlighted the dangers of rising Jew-hatred and the need for collective resistance against all forms of hatred.

Kraft hopes the ad’s urgent message, bolstered by personal connections with Snoop and Brady, will inspire action beyond the game itself.

ANTISEMITISM IS SURGING, THREATENING JEWISH LIVES!

Join Six Million United Against Antisemitism!

We stand united against antisemitism and pledge to fight hatred and violence against the Jewish people and its institutions around the world.

Sign the petition - Declare 'Never Again is Now'!

JOIN THE MOVEMENT AND SPREAD THE WORD!