Prada formally named a supporter of the destruction of the State of Israel and violence against Jews as one of its newest global ambassadors. That must never be fashionable!
Iconic Italian luxury house Prada recently released promotional videos for its Spring/Summer 2027 menswear collection that included rapper Saint Levant wearing a silver pendant depicting “historic Palestine”—the entire territory of the State of Israel from the Jordan River to the Mediterranean Sea.
The videos, posted to Prada’s social media accounts with more than 33 million followers, appeared just days after the company formally named the rapper as one of its newest global ambassadors.
Saint Levant, born Marwan Abdelhamid in Jerusalem and raised in Gaza, has repeatedly used his platform to falsely accuse Israel of “genocide” and deny the legitimacy of the Jewish state. During his performance at the Coachella music festival in 2024, he told the audience that Palestinians had suffered “a brutal occupation for the past 75 years”—i.e., since the establishment of the State of Israel.
Indeed, Saint Levant never condemned the atrocities of Oct. 7; to the contrary. For example, during his performance at the “Together for Palestine” benefit event in London in Sept. 2025, he told the crowd: “My only message for tonight is that this nightmare didn’t start on October 7. This nightmare has been going on for 75 years.”
Worse than his distortion of history is his encouragement of vicious attacks against innocent Israelis and Jews worldwide.
On Nov. 7, 2024, organized mobs targeted Israeli football fans and local Jews in Amsterdam following a UEFA Europa League match between Maccabi Tel Aviv and Ajax. The orchestrated violence—described by officials as “hit-and-run” and a “Jew hunt”—left at least five Israelis hospitalized and dozens injured.
“A quick little shout out to our Moroccan brothers for what they did the other day,” he told an audience five days later during his performance at the Dutch capital’s Paradiso. “Because it’s not the first time they come to a land that’s not theirs and start some s—… thank you for taking care of business.”
We must raise our voices! Urge the Prada Group to reconsider its choice!
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I am writing to express my horror at your choice of rapper Saint Levant as one of its newest global ambassadors. Calling for the destruction of the State of Israel and for violence against innocent Israelis and Jews must never be fashionable!
Saint Levant has repeatedly used his public forums to call for the erasure of the State of Israel, including in his modeling for Prada. in Prada’s recently released promotional videos for its Spring/Summer 2027 menswear collection, he wore a silver pendant depicting “historic Palestine”—the entire territory of the State of Israel from the Jordan River to the Mediterranean Sea.
Saint Levant has consistently whitewashed the Oct.7, 2023, massacre of innocent civilians and the taking of hostages in southern Israel, claiming the “nightmare” began with the establishment of the Jewish state in 1948.
In Nov. 2024, during his performance at Amsterdam’s Paradiso, he praised the organized mobs who, days earlier, attacked targeted Israeli soccer fans and local Jews in the Dutch capital following a UEFA Europa League match between Maccabi Tel Aviv and Ajax. The orchestrated violence—described by officials as “hit-and-run” and a “Jew hunt”—left at least five Israelis hospitalized and dozens injured.
“A quick little shout out to our Moroccan brothers for what they did the other day, Because it’s not the first time they come to a land that’s not theirs and start some s—… thank you for taking care of business,” he said.
Prada is a globally renowned fashion house with great influence worldwide. I urge you to reconsider your choice.
Sincerely,
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