British man calling Hummus sellers "Massive Zionists." (screenshot: Instagram) (Instagram)
British man calling Hummus sellers "Massive Zionists."

He said hummus was the only food he could eat, without explaining why.

By Shula Rosen

A British man drew attention online after saying he confronted the Jewish owners of his favorite hummus truck and asked them to disavow Zionism before he would continue buying their food.

The man, identified as Alex, said in a video that he had heard from another person that the owners were “massive Zionists,” leaving him conflicted about continuing to patronize the business.

He described himself as “heartbroken” by the allegation and said hummus was the only food he could eat, without explaining why.

Alex said he encountered the allegation while waiting at the hummus truck during a festival.

“I was at a festival recently, and some person came up to me in the crowd, and it was like, ‘Alex, I follow you on Instagram,’ because obviously I do these posts, right, about Palestine,” he said.

The person then told him, “‘You know that hummus truck that you’re queuing up for? Hummus, like. that’s owned by massive Zionists,’ and it was my favorite hummus truck.”

Rather than accept the claim, Alex said he decided to verify it himself by speaking with the owners.

Despite seeing small Palestinian flags displayed on the truck, he asked them directly about their views on Zionism.

The owners told him they were Jewish but were not Zionists, Alex said, allowing him to continue purchasing food from the business.

Alex framed the incident as an example of why people should distinguish between Jews who support Zionism and those who do not when advocating for Palestinian causes.

“Some Jewish people in the U.K. are being discriminated against and being falsely accused of being massive Zionists, as in big supporters of the Israeli ethno project out there and the genocide,” he said.

The incident also illustrates concerns about Jews being asked to publicly distance themselves from Zionism to avoid exclusion from professional, commercial or social settings.

Alex urged viewers not to discriminate against Jews who are not Zionists and argued that Palestinians remain the primary victims of discrimination.

Critics dispute that characterization, pointing to growing international support for Palestinians alongside what they describe as increasing isolation of Israel and Jewish communities.

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