The Intel Corporation has acquired Replay Technologies, an Israeli sports imaging company.

Intel announced the acquisition on its website, but did not disclose the purchase price, which the Jerusalem Post reported as $175 million.

Tel Aviv-based Replay is a start-up that developed a 3-D video technology already being used by U.S. professional sports broadcasters. The National Basketball Association’s All-Star Weekend recently used Replay’s technology to provide a 360-degree view of that weekend’s slam dunk contest.

“Intel has been collaborating with Replay since 2013 to optimize their interactive, immersive video content on Intel platforms,” Intel said. “Technology now plays an unprecedented role in sports—and we’re just getting started.”

Founded in 2011, Replay has raised a total of $27 million—including $13.5 million raised last month with the help of Deutsche Telekom Capital Partners.


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