Tourists watch a diver feeding the fish and sharks in the shark tank at the Underwater Observatory in the Red Sea Israeli resort city of Eilat, on November 30, 2019. (Sliman Khader/Flash90) Sliman Khader/Flash90
Tourists watch a diver feeding the fish and sharks in the shark tank at the Underwater Observatory in the Red Sea Israeli resort city of Eilat, on November 30, 2019.

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“Israel’s hotels prosper amid record tourism,” headlined Globes last week.

By United With Israel Staff 

“Israel is the fastest growing international destination, with a 94% increase in popularity compared to last year,” according to figures released by Squaremouth on Tuesday.

Another statement by the customer service company might be considered surprising. “Israel is the most expensive destination this holiday season, with an average trip cost of $10,622,” it says.

“People come here despite the prices,” said Booking.com Israel manager Dr. Isaac Mizrachi in an interview with the Israeli business news outlet Globes.

Countering another potential anomaly, despite much coverage in the international media of periodic terror activity in Israel, the Jewish State is also gaining much positive coverage as a tourist destination.

“Israel’s hotels prosper amid record tourism,” headlined Globes last week. “Large companies operating hotels in Israel are enjoying growth and potential for continued positive development,” the news outlet added.

The numbers are likely getting pushed up by such reviews as that of Travel+Leisure, which has ranked Caesarea Port and National Park in Israel 12th among the 50 most recommended tourism sites in the world for 2020.

“Tel Aviv’s resorts and culture make it a perfect vacation destination,” was the headline of a New York Post article earlier this month.

“While Tel Aviv may be set alongside the azure blue of the Mediterranean Sea, it’s way more than just a beach resort,” said the article in the newspaper’s Living section.

“Take a jeep trek in the desert, share the sunrise and have breakfast overlooking the Dead Sea, windsurf in the Red Sea in the south, float in the Dead Sea and do extreme sports, too,” writes Israel’s Ministry of Tourism on its website.

“Another sign of prosperity in the hotel business is the plan by growing boutique hotel chain Brown to raise money on the Tel Aviv Stock Exchange,” writes Globes.

“Fattal and Dan increased the number of hotels that that they own and manage, both in the third quarter and the first three quarters of the year, and their revenue accordingly jumped by over 10%,” it reports.

The Tourism Ministry says it is working on “increasing demand for the Israel destination while at the same time, resolving the needs of this growing demand by adding thousands of new hotel rooms to our stores of accommodation in the next few years.”

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