Operating as “New Mobility in Israel,” global companies are investing in the Jewish state and taking local transportation into the future.
The Volkswagen Group, Mobileye, an Intel Company and Champion Motors announced plans to deploy Israel’s first self-driving ride-hailing service – or Mobility-as-a-Service (MaaS) – starting next year. For this, the partners are planning to establish a joint venture.
The planned cooperation is subject to approval by the responsible authorities and bodies. Operating as “New Mobility in Israel,” the group’s proposal was formally accepted by the Israeli government during a private ceremony on Monday at the Smart Mobility Summit in Tel Aviv.
The Volkswagen Group will provide the electric vehicles (EVs) and bring in its in-depth knowledge and competency about design and deployment of user-centered mobility services.
Mobileye will provide its level-4 AV Kit – a turn-key, driverless solution comprised of hardware, driving policy, safety software and map data.
Champion Motors will run the fleet operations and control center. Together, the three companies will add the mobility platform and services, content and other MaaS tools, ensuring a seamless rider experience in the deployment of a full-stack MaaS offering.
The government of Israel has committed to support the project in three main areas: furnishing legal and regulatory support, sharing the required infrastructure and traffic data, and providing access to infrastructure as needed. While New Mobility in Israel will be Israel’s first commercial MaaS service with self-driving vehicles, all facilitations and rulings will be applied to all other ventures that wish to operate a MaaS in Israel.
Volkswagen, Mobileye and Champion Motors will use New Mobility in Israel to serve as a global beta site for testing the Mobility-as-a-Service model using autonomous electric vehicles. The project will start in early 2019 and scale to commercialization by 2022. New Mobility in Israel will roll out in phases and grow quickly from several dozen to hundreds of self-driving electric vehicles.
Harnessing Several Trends
This initiative harnesses the disruptive power of several trends in the automotive industry: autonomous vehicle platforms changing the way we control vehicles, electric vehicles changing how we power vehicles, and Mobility-as-a-Service changing how we access mobility.
“We firmly believe that self-driving electric vehicles will offer Israel and cities around the world safe, clean and emission-free mobility, which is accessible and convenient. We are looking forward to this partnership with our local partners Mobileye and Champion Motors from Israel,” said Dr. Herbert Diess, CEO of the Volkswagen Group.
“We are delighted to embark on a joint venture with a world-leading automotive OEM, aimed at delivering a transformational mobility service,” said Professor Amnon Shashua, Mobileye CEO and senior vice president at Intel. “Our service aims to intelligently and dynamically adapt to the urban mobility needs of the 21 st Century, catering to the mobility-mileage demands within the city while minimizing the direct/indirect incurred societal costs – air/noise pollution, congestion and safety.”
“Champion Motors is investing in autotech and smart mobility in order to continue providing the Israeli customers with the best and most advanced products and services in this area,” said Professor Itzhak Swary, chairman of the board of directors at Champion Motors. “We are proud to partner with Volkswagen and Mobileye and strengthen our collaboration through this pioneering project, which positions Israel at the spearhead of innovation.”
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