New England Patriots Owner Robert Kraft Launches Antisemitism Awareness Campaign

Kraft says campaign is designed to raise awareness ‘specifically among non-Jewish audiences and to help all Americans understand that there is a role for each of us to play.’

By Dion J. Pierre, The Algemeiner

The Foundation to Combat Antisemitism (FCAS), founded by New England Patriots owner Robert Kraft, has launched a $25 million multimedia campaign to raise awareness of rising antisemitism in the US.

The campaign, for which supporters are asked to share the “Blue Square 🟦 ” emoji available on iOS devices, will feature a series of short films —”Tony,” “Son,” and “Isaiah” — each depicting forms of antisemitic incidents occurring in the United States.

In “Tony,” for example, a mother and her daughter leave home and, as they’re about to enter their car, see on their garage door a swastika and graffiti saying “No Jews.” Tony, their neighbor, paints over the hateful message before they return home.

The campaign will be discussed on NBC’s The Voice, an Emmy award winning show, and promoted by NBA, NHL, and the NFL, the group said.

“The StandUpToJewishHate campaign is designed to raise awareness for the fight against antisemitism, specifically among non-Jewish audiences and to help all Americans understand that there is a role for each of us to play in combating a problem that is unfortunately all too prevalent in communities across the country today,” Kraft said on Monday in a press release. “We must stand up and take action against the rise of all hate and I hope everyone will post and share the Blue Square to show their support in this fight.”

FCAS called the “Blue Square “a simple, yet powerful unifying symbol of solidarity and support for the Jewish community.”

Former New England Patriots quarterback Tom Brady, who won six Super Bowl titles for the club, shared it yesterday in a tweet. So did New York Governor Kathy Hochul, New York City Mayor Eric Adams, and the Anti-Defamation League (ADL).

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