To a man who asked about civilian deaths, Ahmed pointed out that Hamas hides in civilian areas and uses the Gazan population as human shields. 

"HasbaraTech" Hackathon Aims to Amplify Israel's Voice Online During Gaza War: Jerusalem's Tech Elite Join Forces at JVP Headquarters

We bless the IDF spokesman and hope that we Iranians may have a year without the Islamic Republic.'

In some situations, we aim to do more than convey information; we also hope to motivate others to react as we would. But it's not so simple.

Who practices apartheid if not Arabs who, for example, permit every visitor to the Temple Mount to drink from the water fountain there, except the Jews?

These 13 points are crucial for anyone engaged in pro-Israel public diplomacy, known in Hebrew as 'Hasbara.'

'Israel is amazing. We have amazing people,' Netta said. 'We are very warm and vibrant, and we have good values,' but 'we have such bad PR in the world.'

An opposition Member of Knesset spent time in Ben-Gurion Airport providing Israelis traveling abroad with informational booklets on how to fight the anti-Israel boycott movement.