Claiming it misleads consumers, a British watchdog banned an Israeli tourism advertisement for depicting the Old City of Jerusalem as part of Israel.
Britain’s official advertisements-monitoring body banned an Israeli government tourism advertisement saying that the Old City of Jerusalem is part of Israel, AFP reports.
The newspaper brochure shows a panorama of the walled Old City with the text: “Israel has it all.” The Advertising Standards Authority (ASA) ruled on Wednesday that the ad was “misleading” and banned it from appearing again in its current form. The ruling was given by the British official body after a complaint was lodged against the brochure, titled “Israel Land of Creation.”
“We understood that the status of the territories in question was the subject of much international dispute,” the watchdog said. The “territories” referenced to here are Jerusalem.
“We therefore considered the presentation of the ad would mislead consumers into believing that the Old City of Jerusalem was part of Israel and into taking a transactional decision that they would otherwise not have taken.”
AFP described the brochure as including a photograph showing the Dome of the Rock with the modern buildings of Western Jerusalem in the background.
The allegedly problematic text on the image read: “Everyone falls for the Old City, with its narrow (and car-free) alleys, teeming pilgrims and bazaar-like buzz.”
By: United with Israel Staff
Sign the Declaration to Keep Jerusalem United
Jerusalem Must Remain the United Capital of Israel
I declare that Jerusalem is the eternal capital of the Jewish People and support all efforts to maintain and strengthen a united Jerusalem as the undivided capital of the State of Israel.