Scene from Vegan Friendly's advertisement (YouTube/Screenshot) (YouTube/Screenshot)
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Israeli company, Vegan Friendly Israel, launched an innovative and entertaining campaign at the Eurovision finale to educate people about the impact of eating meat.

With a climate crisis and a global food shortage, it’s more important than ever for consumers to be aware of the consequences of eating meat.

One Israeli company, Vegan Friendly Israel, launched an innovative and entertaining awareness campaign at the Eurovision finale.

Check out the campaign that has much of the world buzzing.